I love this quote. It is from the book titled, “22 immutable laws of marketing.” I’ve included it in this blog post, because it contains valuable insights that can apply to almost any marketing situation.
I will freely admit that I am not a marketing guru. However, I do believe that most of the laws you learn in school apply to marketing, and in some cases can be helpful and useful for you. These laws are not meant to be the only set of laws, but they are the ones that most apply to most marketing situations.
You will notice that these 22 laws are very general. However, I have included them in this blog post because they are important to know about. Most of the laws are universal truths that can be applied to almost any marketing situation.
So, as much as marketing is all about good ideas and good execution, these few laws will help you figure out what’s working and what isn’t. As a general rule, it is best to set your plans and your goals in advance. This will help you know where you want to go, and also will help give you insight into what you need to do to fulfill those goals.
Most of us have a very strong idea of what marketing to be. We might have a few ideas about how it should be accomplished, but most of the time its much more difficult to accomplish than we would like it to be. For example, most of us would probably agree that the best way to promote a product or service is to give it away for free. We might then want to make it easy for others to buy the product or service.
There is a very important difference between giving away a product for free and promoting the product. The former is done by asking people to pay something (the price is usually a small percentage of the value of the product) and then giving them the product. The latter is done by telling people how much you are going to charge for the product, and then offering them the product at a discounted price.
I have yet to meet a customer or a business owner that has not done either of these in some way. When you are offering anyone who asks for a product or service a product for no charge, you are clearly making sure that the price is low enough to make the product accessible to everyone. The problem is that it is a very difficult task to set the price. Sometimes when a consumer has the product, they are just going to use it and not pay for it.
I know I am guilty of this at times. We have customers who say they can’t afford the product, and we try to set the price up where they can only afford it if they sell. Unfortunately, there is a chance they will use it and not pay for it, and that can be a big problem.
This is the reason why we don’t have a set price. If we set a lower price than what someone is willing to pay for a product, they get a better deal. It doesn’t have to be about a “best offer” it can be about setting the price to be a lot lower than you think people should spend money on.
This is also why we dont have a set price. If we set a lower price than what someone is willing to pay for a product, they get a better deal. It doesnt have to be about a best offer it can be about setting the price to be a lot lower than you think people should spend money on.