Your business is a brand. And as a brand, you’re the person that your customers will be talking about, telling their friends about, and passing on to their family.
This is a good thing because it means your branding has a long shelf life, and your customers will be talking about your brand for a long time to come.
I don’t think this is a bad thing either. Just to help you out here, I’ll admit, I own a brand. My brand is the BP. I made it up, and I am in direct competition with the oil companies that produce BP-branded products. But I have no problem with the fact that I’ve got a strong brand, because this brand has been around for 50 years now.
I would argue that marketing your brand is like giving up some of your money to your boss. Your boss is not going to be there for you, and you certainly aren’t going to be able to use the money you’ve allocated to marketing your brand to expand your business.
But, for the record, I don’t actually dislike marketing. It’s just that I make it a point to not get my hands dirty in it and to let the market do the work for me.
I don’t see it as being a waste of money. Ive never seen a business where the marketing was so minimal that it didn’t make a real difference in the bottom line. On the other hand, you have to be careful if you choose to focus too much on trying to grow your customer base or to get your marketing to be successful. If you’re trying to make your business bigger than it has any right to be, then you’re not succeeding in your marketing.
Marketing is just that. Marketing is the business of making some money. This means that it is very important to understand your customers and their needs. Not only do you want to give your customers something that they want or need, you also want to make sure that you are meeting their expectations. The key is to always be honest with your customers. Most important is to be honest with yourself.
Most successful businesses don’t just come out and say they are the best. They do a lot of things that make you question their claims. If your business is anything like mine or the best example of a successful one, you will find that it is very easy to become convinced that your business is the best because you are the best. When you are the best your competitors will be looking for someone to replace you. And when that happens you will be left with a bad taste in your mouth.
I think this is why I keep a very healthy skepticism about marketing. When we first started we were very skeptical about it, but we slowly got comfortable with it and are now much more positive about it. We have a number of websites with very successful marketing campaigns that I encourage you to check out. I have one that I like, one that I think you should have a look at. It’s called www.bpi.com and it is a site that connects marketers and businesses.
BPI is a social networking site that allows marketers and businesses to create a community around their brand. It allows you to post information and images about your brand, and then you can get potential customers and prospects to be invited to follow you. When I say prospects, I mean those who have decided to become involved in the business, such as getting your product in their hands.
