This is a phrase that I’ve heard a lot, and I think it’s the best way to explain what I’m talking about. As an entrepreneur, I work on products that target the market that I already know. It’s how I was able to go from zero to $1 million in revenue in just a few years.
Its how I got that many of my products into the hands of customers you know because they buy them not because they see the name on a product, but because of what they see on the packaging.
Its a great way to market your business. I recommend you always think of it in the same way.
Its a great way to market your business.
I’m a graphic designer by trade, but I also dabble in some of this stuff. When I think of cannibalization marketing, I think of when my favorite band, Pearl Jam, released a new album after the death of their original lead singer. It was released on the eve of his funeral. I think of that, and that’s what cannibalization marketing looks like.
In our view, there are two types of cannibalization marketing. The first is when a specific artist is released after a tragic event or in a tragic way, so that they can take a moment to pay their respects and reflect on their life. But as we see with Pearl Jam, it is usually a band made up of musicians who are still alive.
Pearl Jam’s lead singer Eddie Vedder died from a drug overdose in 1993. He was only 59 years old. Pearl Jam had been planning a tour of New York City, but it broke down due to Vedder’s death just days before they were set to embark on their first visit.
In the case of Pearl Jam, it seems that Vedder was a victim of the cannibalization marketing that is so prevalent today. While many artists have died of drug overdoses or suicide (we’ve all seen the “why did he do that?” video), Pearl Jam’s Dave Matthews Jr. was murdered by a man who was obsessed with their music. This was during a time when the world had just learned of the Columbine High School massacre.
Its clear that Pearl Jam fans are not the only ones who are obsessed with Pearl Jam. After all the events of Columbine, the world had just learned about the mass suicide of a dozen teenagers in a high school. It’s also clear that they were not the only ones who were doing a cannibalization marketing campaign. The reason Pearl Jam fans were so upset about this tragedy was because they had been told by Dave Matthews Jr.