When I first started talking about chiropractic marketing, I thought about it in the same way that I do talking about health and wellness. I thought about how chiropractors work with their patients to help get them healthy. As I started researching chiropractic marketing, I had a lot of questions.
There are many ways to market chiropractic. One type is the “prescription model” in which a chiropractor prescribes a certain solution to a specific patient. Another is the “preparation model” in which the chiropractor prescribes a certain course of treatment for a specific patient. The final type is the “cure model,” a type of marketing that is more like chiropractic marketing.
The cure model is becoming more and more popular as this model is more effective in reaching underserved populations. However, the chiropractic cure model is best suited for those who want to cure themselves. In this model, the chiropractor has a patient, who is the source of the patient’s problem, and then the chiropractor seeks to cure the patient by healing what causes the patient’s symptoms.
The chiropractic care model is not a traditional medical model since the chiropractor doesn’t have a medical degree and doesn’t diagnose a patient. Instead, the chiropractic care model is a marketing model that is best suited for those who want to cure themselves. The chiropractor has a patient, who is the source of the patient’s problem, and then the chiropractor seeks to cure the patient by healing what causes the patient symptoms.
You can apply this model to many areas of your life, such as your marketing, your financial planning, your weight loss efforts, your diet, your exercise regimen, and so on. It’s a model that is well suited for those who want to cure themselves.
And the chiropractor makes a very simple, yet profound, point – “I heal what I touch”. A chiropractor is a person who heals what he/she touches and, thus, is the very definition of a “doctor”, which is what chiropractic (and chiropractic marketing) is.
It’s as simple as that. With the proper application of the model, chiropractic and chiropractic marketing is like a self-care app. Our bodies can be soiled and damaged, but the chiropractor can give them the love and help they need to get back to their former self.
You can see it today as people who are using chiropractic services to get a more healthy and pain-free life. But the chiropractor is not just a healer. He is a person who has trained himself to recognize the signs of an injured or sick body. He knows when a person has had a recent accident and when that person might need a little extra care and attention.
What’s more, chiropractors use physical factors, like X-rays, and psychological factors, like past injuries, to help patients. Because chiropractors are people, they have a lot of in-depth knowledge about their patients. They use the knowledge to give them personalized and customized care. The way they see this is that they treat the body as a whole, not just the part of the body that is hurt or stressed.
One of the reasons chiropractic’s a booming market is because of their ability to make money without going to doctors. In other words, chiropractors are doctors, not salesmen.