This degree is intended to give you an understanding of business practices. You will learn about the organization of business, about how to identify and analyze potential business opportunities, and about the financial aspects of sales and marketing.
It’s not so much about the degree as much as it is about the practical application. Marketing is a lot like sales. They are, after all, people making money. You will need to be able to identify the different components of a business, how to identify the ones that have the potential to sell products, and how to create a business plan.
This book is all about sales and marketing. The goal, in the end, is to find the “right” person, or people, to meet the mission of your company or business. It’s also about the importance of finding the right people to do your job. When you have hired someone as an employee, you can’t know who they are. Most employees come from a variety of places and backgrounds.
Companies hire people for different reasons, but they all have one thing in common. They are in one way or another selling a product. For example, if you are a person who sells a product, you might want to sell a product yourself, or you might want to find a person who does it for you. Or again, if you are a person who sells that product, you might want to find a person who sells it to others.
A good salesperson is someone who can explain the product from its inception to its sale to those who find it valuable. A great salesperson will know how to sell the product to those who need it. A bad salesperson is someone who is very good at selling, but is so bad at explaining that their customers get confused.
Good salespeople will also know what not to do, but bad salespeople are so bad at explaining themselves that their customers get confused. A good salesperson knows the difference between a marketing person and a salesperson, and knows that the bad salesperson who is so good at making them look good is simply not good at anything else. In sales, it’s a matter of “knowing what to say”.
Sales is a lot like marketing. It’s about being able to tell what people think, and how their perceptions affect your own. You can’t just say, “I’m going to be the best salesperson I can be,” and expect people to buy from you. You have to sell them on a different level, and they have to buy from you if they want to be with you.
In sales, its all about the numbers. If you can get more people to think positive about your product, you are more likely to do well in the sales. The sales person who is so good at making them look good is simply not a good salesperson. And that’s a pretty good thing.
The psychology behind this is called a sell ratio. Here again, perception is the most influential factor, with people thinking that they are a “good” salesperson when actually they might not be. They think they are. A person with a sell ratio of more than 1.5 is considered to be a “good” salesperson and a person with a sell ratio of less than 1.5 is considered to be “not so good.
So the higher the sell ratio, the better the person is at selling. But the problem is that the ratio is not linear. It gets better and better as the person gets more and more sales experience. As the person gets more experience, they get better at selling. And as the person gets better at selling, they have a better sell ratio. The more sales they make, the better they are at selling. But the salesperson isn’t always as good at selling.
