I’ve been a marketing professional for over 20 years. I’ve been in the industry for over a decade and have seen what works and what doesn’t. I’ve also seen what doesn’t work and what companies should focus their marketing efforts on.
The best place to start is with your customer. Do your research and find out what makes them tick and what things they do that you can use. From there, you can leverage your company’s knowledge, contacts, and contacts’ knowledge to help them get more from you.
Ive seen some companies spend way too much time building their own customer base. I mean, Ive seen a lot of people go to McDonalds, get a Big Mac, and then complain when they cant go to McDonalds. It seems like people go to McDonalds and complain that they cant go to McDonalds, then get a Big Mac, and complain that they cant get a Big Mac. I dont think that this is a good thing.
I get it. I get the whole “you dont know what you are doing, so go build your own customer base”. I also understand why they are doing it. They can’t afford to lose their current customers. They know that if they dont have any new customers, then they will be on the hook for a lot of money.
There are a lot of people who live in New England who would eat at McDonalds if it was close enough for them to do so. I think the fact that they are going to go to McDonalds to complain about it makes them feel better about themselves.
I think it also comes down to a belief that if you are going to do something, you must do it at the right price or else you will become just a footnote in the history of the company. We are not aware of any companies that will continue to work with us as long as we are not doing an excellent job. If we could not be satisfied with the work we have done, then we would not do anything at all.
And while there are a few companies that will never stop to care, there are many that won’t pay us for our work. And while we are not complaining about McDonald’s, we are not complaining about all of the other companies out there who will never pay us. We only complain about those that can.
So, if you are not satisfied with our work, then it is not our fault and we don’t care anymore. We have taken an oath to do the best we can for our customers. And as hard as we try, there are still so many companies out there who will never pay us for our work.
We could have a lot of complaints about McDonalds, but we don’t feel obligated to. We have decided not to, because it seems to us that we have made our own choice. You know what? It’s not such a big deal. The world is a very big place and we are just doing our jobs. We are not going to be unhappy about any of the companies out there who will never pay us for our work.
You know what, this is just our opinion. But we dont feel that it is such a big deal. Companies will always find new ways to try to convince us our idea is ridiculous. And they’ll just keep trying, because nothing changes.