Marketing is a field that is constantly in flux. We see brands come and go. We see trends emerge and disappear. We see how people perceive a brand. We see how we can measure a brand and how we can measure our response to it.
Now, before I start getting all preachy in my marketing, let me just say that I am not a marketing whiz, nor am I a believer in trends. Yet, I do believe that the ever-changing nature of marketing is a good thing. Marketing can be a great way to drive traffic to a website, but it can also be used to drive traffic away, so it should be used strategically.
In this case, marketing can drive traffic away by creating a trend that people don’t want to associate with a brand. For example, if we know that a shoe company is selling lots of stuff for $1, we could create a trend that says, “buy cheap shoes.” The problem is if the “buy cheap shoes” trend makes people think they can get away with buying cheap shoes, they’re going to buy more stuff and the company is going to see a drop in sales.
Gates are used to create a barrier between consumers and products. The idea is that companies put a gate in their site that says, this product is only for those who do not want it. This could be a cookie that says, for this company only, you can only buy their products.
Gates have become a marketing tool in the past few years, especially in the online world. In the past decade these barriers have become much more prevalent. The biggest ones are probably the ones that put a dollar sign in front of a product and make it seem like a deal. That is, the website of a company with a great product can be the same as the website of a company with a bad product.
I don’t think that this is all that relevant, though. In the past, we’ve seen a lot of companies create hype by doing this and then release products that are just as great, but don’t have the hype that the company is hoping to make. It seems like a lot of companies are now just releasing products that don’t sell, or don’t sell well enough, and this is a bigger problem then we thought it would be.
The problem is that companies that make a lot of hype about their products, and then release products that are either bad or just don’t sell well enough, don’t just make themselves look bad, they actually make the competition look bad. It’s not just website owners who have to deal with this problem. Companies like Google, Yahoo, and Facebook, for example, don’t release products that are either bad or don’t sell well enough.
I cant really blame Google, its their money and they do what they think the consumers will buy. I dont fault them for not selling a product that isnt as good as they thought it would be. But theyve recently released a couple of products that have failed to make their mark. The new version of Google’s popular ad network AdSense has been so bad that it’s made it impossible to advertise on.
Like I said, I wont name names, and I dont think anyone is really going to care. But I can tell you that the ad network has been an outlier with its inability to generate enough revenue to cover its operating costs. To make matters even worse, it’s not just Google that’s having trouble selling ad space… Yahoo has been doing the same thing.
As you know by now, all of these ad networks have been plagued with problems. The one thing that has made them successful is the fact that they generate enough income to cover their costs. The problem is that they get too many clicks to pay the bills, and eventually they get pushed out of business. Yahoo is the most well-known of the three, but it was also the most successful. Its like a company with a single product, people want to buy it.
