In the marketing world we have a term for organizations who do not have a sales/communication department. They are called self-aware.
hansen marketing is a term for organizations who are self-aware but not a sales department. They are also known as self-aware marketing. Their goal is to be one of the first to start marketing products that are not a direct result from their management. The same is true of self-aware corporations. For example, you can be self-aware and not have a sales department. You can be self-aware and not have a marketing department.
This is one of those situations where it is easier to do one thing rather than two. Most people just don’t know how to do things and so they end up doing both. For example, an organization that is self-aware and a sales department might be able to launch a product and promote it in a way that gets them noticed, but they are still very much a sales team.
You can’t be a self-aware sales team if you are not self-aware of what your goal in life is. Being a self-aware sales team is the reason why you have to go to all these meetings and presentations. Sales is the reason you go to all these meetings and presentations.
Sales is not about making a quick sale, it is about learning which products to target and how to set up your sales teams to sell those products. This is why so many marketers are “self-aware” and “self-disciplined”.
In the early 2000s I worked for a company that was a big part of the “self-awareness” movement. The job was to find and develop and promote the most effective selling techniques/ideas for the highest possible price. I remember one day, I was working on a sales pitch for a new product and I was trying to show a potential customer why this was the product they should get.
That’s the thing, you can’t just go to someone and say, “Hey, can you tell me why this is the best product for making money?” You have to go back to the basics and ask them what’s on their mind.
Hansen is the author of a new book, ‘The Art of Selling’, which I have reviewed here and here. It’s about the art of selling, which I think is a really useful skill for any sales person. To sell something, you have to sell it to someone, whether it’s a customer or not. To sell something, you have to think about it.
If your ideas, your interests, and your goals all line up with a person’s needs, then you can be confident that they will buy your product. That is the idea behind Hansen’s new book, The Art of Selling. It covers a lot of ground, including the basics of selling and building a customer base. From there it goes into marketing, including the various ways to promote your product, how to position yourself so that you can get more traffic, and ways to increase your sales.
It’s a very practical book. Not just because it covers all of the bases, but because it explains what makes a good product and how to use it to increase sales.