I’m the marketing director at a hospitality agency and I’ve tried everything to get my brand out there. From doing ads online to doing marketing on TV. My job is to take my brand to the next level (literally) by using any new digital means. And to make my brand the best it can be.
Marketing is a broad term so to be able to do marketing effectively you need to be able to take advantage of all the new tools that are out there.
We live in an age of digital marketing, but for some this may be the first time they’ve actually seen a marketing agency. Ive been involved with a lot of digital marketing in my day, but Ive always been impressed with the marketing agencies that are around today. Because Ive seen how they use social media to build their brand, and how they use the internet to get their message out.
Branding in the world of marketing is all about establishing something that is memorable. A memorable brand, in turn, establishes a brand. A famous car brand, for example, will establish that brand in people’s minds as a source of reliability and safety. When you think of a brand, think of a car that you love to drive to work every day, because it’s a familiar symbol.
But what happens when you want to create a brand that’s memorable for other people? Well, its a big ol’ problem. Because the moment you choose to put your brand out there, its already out there. You can’t change that. When you choose to be the first to put out a brand, you’re always on the cutting edge of things, because the people who can get the word out on your brand are the people who are the most likely to have an opinion about it.
The problem is that marketing is like any business, you need to develop a strong brand to get those people to notice you. If you don’t have a strong brand, then you’re basically going to have to compete with your friends. This is why marketing is all about developing a strong brand. And it’s a funny thing, that you’re probably already doing this, but it’s actually incredibly easy. It all starts with this guy who you know is super competent. His name is Jim.
Well, Jim works as a marketing manager at a hotel that’s built by the same people who built the Marriott. Jim works at the Marriott because he’s super-dedicated to making sure that the Marriott hotels are the best he can make them. He’s been there for 15 years and he’s been promoted so many times that he’s considered the best marketing director in the United States. He works for a real estate company called Gage. That’s a real estate company that builds luxury hotels.
Jim is actually a member of the Gage marketing team and the CEO of Gage Travel. Hes also worked at the Marriott as a hospitality manager and has been promoted to associate marketing manager as well. He has a bit of a knack for knowing his business and how to work with the people he works with. Im not saying he has a lot of experience, but its a testament to his skill and ability.
The thing about Gage is they have an interesting way of doing things. They employ a marketing team that works with salespeople, but the salespeople in the sales department are pretty much Gage sales force. They are not employees of Gage, but they are the ones that make up the Gage sales force. So by working with them they can develop new ideas and strategies for the company and to do that Gage is using Gage agency hospitality.
They also give the Gage agency hospitality the ability to market and advertise the company’s services to the public. This is a bit different than what they do with their sales force, and the public is still a bit unclear on exactly what they do with the Gage sales force. So we can’t quite tell if it’s a marketing agency or an advertising agency, but it does seem to be them doing a bit of both.