I recently wrote a blog post about marketing agenturen (the blog is here), and how it helps me to share what is on my mind with my readers. I had a lot of fun writing about how when I was a child, I didn’t know that I didn’t know or that I didn’t want to know anything.
There are times when you don’t know that not knowing something is really a good thing. But I’m happy to say that I know now. I knew I didn’t know who I was before, but I knew I didn’t want to know. I now know that I want to know.
My first thought was, “Wow, I didnt know I didnt know about that.” I figured that if I didnt know that, then I didnt want to know. However, this is a really good point.
I know that I dont want to know. I dont want to know who Im, myself, or anything about who Im. I dont want to know who Im, my self, or anything about myself. I dont want to know that I dont want to know. I dont want to know who I am. I dont want to know that I dont want to know. I dont want to know that I didnt know. I dont want to know. So I dont want to know.
In marketing, we are all agents of change. We are all in a constant state of being marketed, and I for one love that. I love the constant stream of marketing campaigns and sales pitches that the world is awash in. I love how I can be sold something and I feel like I’m being sold something. The truth is I’m not being sold anything. I’m being marketed. I’ve been marketed.
When I first started studying marketing, I had a professor that kept saying, “Its important to know what you are selling and how you are being sold it.” It was something like, “The marketer wants you to get a certain reaction out of your users so I need you to give me an extra boost in my sales funnel. I need you to get more of the same.
The things that keep marketers from successful sales are being overly cautious about marketing, not giving enough information to potential customers, and not providing the best products or services to potential users. Many marketers have a difficult time understanding what it is they are selling, and their fear of being branded as “the guy that doesn’t know what he is selling” is what keeps them from getting it right.
The most successful marketers know they need to give everything away very early on, and that every website you visit needs to be a great experience. When you have a great product or service, you get to give it away and be a great partner for future sales. By doing so, you are giving away the value of your product and you are setting yourself apart from the competition.
There’s nothing wrong with your business model, but there is something wrong with the way you’re presenting yourself to the world. When you pitch your business without giving it away all at once, you’re doing it wrong. It’s not an accident that your most successful sales tactics are those that start with a “let’s figure out a way to make money.” Instead of giving away all your success, you should pitch your business in incremental steps, like a marathon.
Thats not to say you can’t make money from your marketing efforts. In fact, it is possible to make a lot of money from them.
