I know it’s a cliché that marketing is about selling, but there is a lot of truth to it. Marketing is all about being able to make yourself heard. The very fact that I’m writing all of this is a testament to my marketing brain. I’m not here to sell you something, I’m here to tell you how I make myself heard.
By making a marketing plan, you are able to make your marketing better, and better still, you are able to make your marketing less predictable and more consistent. When you are able to make your marketing better, and better still, you are also able to make a better marketing plan. But I digress.
I’m sure most people can relate. Just take a look around at any typical marketing meeting, and you’ll find that most of what is discussed, and what is accomplished, is done in a predictable, non-honing way. It’s all just a series of small, focused steps that are then repeated over and over again.
The problem is that this kind of execution is not only time consuming but it also is not particularly effective. Most of the time, your meetings will go well but you will still have to repeat steps. You will need to think about the next step, and then the next step, and then again the next step. This kind of process is just not very effective.
I think in this case, it’s just a series of small steps, something like “I need to get the IPO documents to my people, get the approvals, and then I can go ahead and launch the IPO”. This is what marketing is all about. It’s about executing the product in the way that makes the most sense to that person’s business. Marketing is not about making the most sense, it’s about executing the most sense.
You might think that this is all about executing the most sense, but it is not. It’s about executing the most sense to the people who are buying. And to make this case even more simple, the more efficient the marketing is, the more people are selling. That has to be the case as well. If marketing is about executing the most sense to the people buying, then execution of the most sense should be the first thing to be done.
Marketing is about execution. There is no shortcut. You can’t just write what other people say on your marketing materials, you need to put people in positions to make sense of it. That means having a message for the people who are buying, and also for the people who are buying it. Making sense and execution are two different things.
The problem with marketing is that it comes down to “sales,” which is always a very tricky problem to deal with. In a business, sales are only one of the many different ways to make money; there are services like advertising, lead generation, and customer service that make it easier to sell a product, but the essence of marketing is that you want to get your customers to do what you want them to do.
Braze Nasdaq is one of those products that has a lot of those services, and that’s what makes it so wonderful. The only way to make a product or service better, is to make it a lot better. We’ve found that even with a really great product, there are still times when we want to tweak something and that’s why we keep coming back to Braze Nasdaq.
In a nutshell, braze nasdaq is a service that lets you set up a website for your business and then makes it possible for you to sell products and services to your customers. The idea is that if you know what you are selling, you can create a website that lists exactly what you are selling, or a brochure that lists what you are selling.
