Marketing for financial advisors armsreach has been a huge industry for a few years now, and I think it’s one of the most under-recognized industries out there. Financial advisors are some of the most important people in your life whether they realize it or not. They are the people who have the responsibility and are the ones who should be marketing your financial future.
In reality, however, the vast majority of financial advisors are a self-serving bunch who have no real interest in helping you save money or saving you money. They want you to do what they tell you to do, and they want you to do it for them. That doesn’t mean they are incompetent or incapable of taking care of their clients, but they are certainly not up to the task.
There are two things you need to realize about marketing your financial future. First, you need to keep your promises, no matter what. Second, you need to keep your clients informed of the changes in their lives. It is your responsibility to make things better for them and as a result of that, you need to keep them in the loop of your efforts and developments.
Marketing is a process where one can not only get the word out there about one’s products and services, but also show the results. So if you are trying to market your retirement plan, it is a perfect time to start using email marketing, social media, and SEO. If you are selling insurance, you are going to need to create a blog, and a website for that. You also need to start networking with insurers, and other financial advisors in order to build a relationship with them.
That’s why it’s so important to build a following, and a relationship with your target audience. If you are selling financial planning, you are going to need to build a following for that. There are a lot of financial advisors out there, and that is a good place to start because you are going to find a lot of people that are looking for the same things you are.
The same thing goes for marketing. You can’t just start posting fliers in grocery stores and office buildings, but you can start building a relationship with people who are really interested in what you are doing. If you don’t, you will never get your audience, and you will never make your money back. I see this all the time in financial advisors, and I think it’s because they just don’t know how to reach people.
You might ask, “how do I get people to talk to me?” and I would respond, “well, you just talk to them!” But the problem is in marketing, and in life, you just need to talk to people. You can’t just send out a bunch of fliers to every random person in the world. You need to do something to attract the people you want to talk to.
I have been involved in marketing for financial advisors for more than 25 years and I have never seen it fail. In fact, I have never seen it succeed. As I see it, you need to market to your audience and you need to know how to get them to see you. You will never make money with these things. I would rather have a well designed website than a well written flier.
I have found that the best fliers come from a simple, uncluttered template. You only need to explain your message and then put your fliers on display.
If you don’t have a well designed website, you are just going to end up with a flier that is not very good. At least the ones that I have seen.