To me, marketing is a constant struggle. I would spend my days on my blog, marketing my ebook, and I’d love to do marketing for a business in the future. But that’s a dream I’m not sure I’ll ever accomplish. On the other hand, I always say that I’d love to be on the front lines of marketing, but it’s not going to happen.
I’d like to think that marketing is a profession that’s up there as one of the best, but it’s not. Sure, the top 100 or so companies list has marketing as one of their two most important areas of business. But for most businesses, marketing is an afterthought to the day-to-day operations of the business. To me, marketing is a constant struggle because it’s always changing.
In this case, I mean the constant change of the marketing departments of most of the biggest companies in the world. Even Microsoft, with all their new marketing departments, still has a marketing guy on staff.
The problem with marketing is that it doesn’t change. It’s all about the same. So for instance, a new marketing department is created in order to sell a new product. But it’s still the same old marketing department.
Its the same with all the new marketing departments in the business world. They all need to sell new products to sell new products. Thats why they need a new marketing department. But the same old marketing department is still out there.
Marketing departments are like departments in the business world. They all need to do the same thing. As long as it gets the same results. What is being promoted, is the same thing as what is being sold. And that can be hard. As long as marketing departments are just doing the same old thing they need to do something new to sell new products. Thats what makes it hard.
One of the things that we look at is where we are within the organization. Is the marketing department working in the right place? Is it being implemented in the right way? Is it performing the task it was created to perform? If your marketing department is not performing at the level it was created to perform, then you should either start over, or hire a new department.
The thing about working in a department is that you have to be a great administrator. Not just a great administrator, but an administrator that really knows what they are doing and what they are doing right. Someone who has to make sure that all the departments are being run in the right way, and that the new manager is getting all the department heads to do their jobs in the right way.
In a department, you can have a manager who is not a department head, but who has the same powers, or a department head who has a manager with the same powers. It is not uncommon for departments to have different leadership styles. For example, the department we are currently working in has a manager who has a boss who has a boss.
A manager can also be a department head, but not always. For example, our department is now run as a department head, but we are still on the same team. As a department head, I am not the person doing most of the planning, but I do have a lot of influence in the department.