It’s a given that all of us want to be perfect in every way. That our bodies, homes, and our world have to be built right. That all of our life experiences were designed to be exactly how they are.
A lot of people have a negative view of the idea of “perfect” as a marketing campaign. But what they don’t know is that there is a concept of “perishability” in marketing. We tend to think of perishability as the idea of being able to sell something to someone who only wants to be rid of it. But perishability means different things in marketing.
I’m sure you’ve heard the phrase “perishability” more than once or twice. It’s basically the idea that your product or service is more valuable when it’s no longer being used. But a lot of marketing people tend to have a negative attitude towards that idea.
But perishability is actually a really important concept that it has to be talked about because we tend to overlook it. When you sell a product or service that is no longer being used, you have to think not only about how you can get rid of it, but also how you can make it last. This is especially true if you’re selling the product or service in a way that isn’t easily disposable.
One of the most common ways to kill a product is to sell it in such a way that it can be “disappearing.” This is kind of a funny, not-so-funny term, but you can use it to describe something like the way a gas bottle that isnt meant to be thrown away is used and ends up being thrown away or the way a car is used and ends up being sold.
We are living in a world where the products and services are so ubiquitous and so inexpensive that nobody is really sure how to dispose of them, but some companies take the idea of selling something as disposable and turn it into an obsession. This has led to a whole new type of marketing strategy that focuses on the idea that “something is worth more than it was before” and that “what youve made can be worth more than what youve sold.
This idea takes a little getting used to, but the idea is that the more things you have, the more valuable they are. And the more valuable they are, the more people will buy them. The more people buy, the more money you make and the more stuff you sell.
You know the type of person who gets excited about a new piece of technology and thinks it has a lot of potential because it really is new? That’s the type of person who gets really excited about the latest and greatest iPhone application and thinks it has a lot of potential because it really is new. And they get really excited about it, then they get really invested, then they buy it, then they sell it, and then they think it will be a lot better next time.
If your business model is based around selling new things, then your marketing can be based around selling new things. As it turns out, this doesn’t just happen to the tech world. It happens with any product that has a huge marketing budget. You have to sell the idea that the product is new and novel, and in order to do that, you have to first convince people that it is, in fact, new and novel.
If you’re selling something that is brand new, you have to convince people that it is brand new. New in the sense that new to you, and new to the market. But new in the sense that it is something that is a completely new concept. For instance, a new phone might be brand new to the market, but might not be brand new to you. It’s just brand new to the market, but not brand new to you.