I love the concept of the svp marketing model. Many of the things that we do at work and at home are part of the svp effort. But, many of the svp marketing efforts are at work and at home. This is why we have svp marketing at work.
Here’s the thing about svp marketing: It’s not the same thing as a sales or marketing team. There are a ton of svp marketing efforts that come out of the workplace, and a lot of them we do not make the same kind of sense outside of the office.
I think we all have some svp marketing campaigns that we have to put some effort into. One of the most successful svp marketing campaigns that I’ve seen in the last year or so is a site called “The SVP Marketing Program” by Steve Proulx. The goal is to get employees to put their best foot forward by participating in activities that they see as valuable and fun.
It’s a very simple concept. SVPs are people who make the decisions regarding what an employee does outside of work. They take pride in what they do, and are involved in the activities they participate in. For example, in the SVP marketing campaign, the employee who was responsible for the website had to set up a company blog. These employees are often given a list of blogs that they can choose from and choose the one they want to join.
That’s great, but the thing that I found frustrating was that this person had the choice to either promote one or the other, as well as the choice not to promote either of the two. He could have gotten the job done with both, but chose not to, knowing that he would be making a decision on his own. I guess he just didn’t want to make a decision on his own and chose to make it for the other reason.
Its not just the one-size-fits-all approach that’s frustrating, but that most organizations either have the wrong or the good blogs to give their prospective employees. If they were given an easy way to choose from a list of blogs, that would be great. If they had a list of blogs that they could choose from that was easy to find, that would be great.
One could argue that this is a very good reason for having a list of blogs to choose from. In fact, the most common reason a developer would give for a list of blogs is that there are no blogs to choose from. But that is often not the case. In our survey of over 1,000 sites, only 3 percent of them provided a list of blogs. One in six developers gave a list of blogs as their reason for not having a list of blogs.
The only reason I can think of that would prevent a list of blogs being a reason for not having a list of blogs is that a list of blogs would be a pain to use. A list of blogs would be impossible to create. That’s not to say that you can’t create a list of blogs. You’ll just have to rely on your own ability to find blogs. But you do have to use Google’s suggestions.
Its not a big surprise that most developers were not willing to share their blogs. Maybe they were afraid of having their blogs appear on sites that would make some of their money off of them. Maybe they were afraid of getting into trouble. Maybe they were afraid to look stupid by not sharing their blogs. Maybe they just didn’t like the idea of sharing their blogs. Its a bit sad that the developer community wasn’t willing to open up.
Google has a very strong reputation for not sharing or releasing their data. Some of the big name sites have been known to make their data available for a small charge. In fact, one of the major search engines has a very nice service called “Google Plus.” They have a very large site with lots of information about companies and products. But in order to get that information on Google Plus, you have to sign up with a Google account.