At the end of the day, good marketing is a lot about finding what your clients need and providing it to them. We all know the old adage: if it’s not in your brief, it’s not in your brief.
There are a lot of things that marketing can do to help you find what your clients need. If you’re selling a product, then there are a lot of things that you can do to get the word out about your product and increase awareness. You can go to conferences, you can go to trade shows, you can reach out to the media, you can do email marketing, you can use Facebook.
I don’t know about you, but I use Facebook a lot, and I love the fact that it works for me. If there are any new friends I made in my life over the past 30 days (or so), then I will go on Facebook and message them. I’ll email them. I’ll Facebook message them. I’ll even send them a message on Facebook. And then, when I get back home, I’ll go back to Facebook and start messaging them again. And again.
Facebook has the advantage of allowing you to connect with people you’ve never met before. The downside is the risk you might get sucked into a “friend zone” where you feel like you know them, that they know you, and you both are in on a secret relationship. Facebook is particularly useful if you’ve made a connection in the past, but moved to a new state or country and are not in touch with anyone in your old group.
The thing is, Facebook is the kind of place where you have a lot more trouble getting out. The people you talk to are people who you’ve known a lot longer, who have a lot more history with you, and are more likely to be interested in your new company than not. Its easier to just keep the lines of communication open with people you really do know, rather than risk getting sucked into Facebook’s friend zone.
You could say the same thing about email, but email is where you have to be careful about the people you want to keep in touch with. If you get too close to someone, they might delete you, or worse, they might make you a target.
The best way to keep track of friends and former coworkers is through LinkedIn. You can connect with people from your old professional life, but also some of your current family and friends.
LinkedIn does a pretty good job of helping you keep track of friends and former employees. You can also create a separate network for your current and former family and friends. That way you can follow people who have not only been with you but also have family and friends who all need to be in touch with you on an ongoing basis. And, you can link in your profile any time you want to be remembered.
I find LinkedIn to be a great place to keep track of friends. I tend to keep a separate network with people I want to see more of, but also have others in the group who I haven’t seen in a while. I like it because I can see the timeline for the friends I want to keep in touch with.
I love the idea of building up a network of people through your social media. It’s a great way to get to know your contacts and see a quick overview of their lives. It’s also a great way to see how they interact and how their lives are changing. You can do this as a “social network” or a “social graph,” but whatever you do, don’t build up too many connections.