One of the most common questions I get asked on my podcast is, “How do you decide where to advertise your podcast?” I’ll admit that I don’t have a crystal ball, but I am confident that the best answer is to be consistent. By this I mean that I spend a significant portion of my time researching and analyzing marketing strategies so I can come up with the best way to promote my content.
I have found that the best way to promote your podcast is to get the word out about it in as many different ways as possible. This means putting some ads on your website and other types of posts on social media. This also means placing ads in your newsletter and on social media sites. If all those ads are still not doing enough for you to recommend your content to people, then you need to ask yourself why.
I’m sure you’ve heard someone say, “When you spend $7,000 on a pair of shoes that cost $100, it isn’t really the shoes that are making you look better. In fact, it’s the advertisements that are driving you to buy those shoes in the first place.” Well, the same is true of marketing. The most successful marketing campaigns involve a combination of many different things.
When it comes to getting people to link to you, it’s best not to confuse’marketing’ with ‘advertising’. Ads drive people to your website, but marketing is all the things you do to build your online reputation and your online image. The marketing part of the equation is what gets people to visit your website.
The term “marketing” gets thrown around a lot at this point but the most effective marketing is actually “influencing.” It’s the actions you take to use words and your website to make people want to return and visit you. For example, when you post a news story on your site, you are trying to make people remember you by linking to it. The other part of this marketing effort is the way you interact with your visitors.
I can’t stress this enough. You should never use the word “marketing” to describe any of your marketing efforts. It’s a very common phrase, but a bad idea. Marketing is about making people feel and want to do something. If you are not giving people information, you aren’t marketing, and you are just selling a product.
The first step of marketing is to get the word out. This means the information you want to convey needs to be important enough that people will remember it. If you are asking people to visit your site and read your news story, then you have lost the “product” part of your marketing.
The problem with upstream marketing is that it is more of a funnel approach. It is something that is very individual to each person, and therefore very hard to remember. People are lazy, they don’t put effort into things that are not worth their time. So when you ask them to read your story, you are asking them to take the first action that will get them to read your story.
For us, upstream marketing is an approach to marketing that we are using at our site. It is what we call “website marketing,” and it is the opposite approach of “digital marketing.” It is a way to market to the Internet audience without actually having a presence online. When we first started blogging, we put a lot of effort into finding out if our readers were interested in the kinds of stories we were writing.
There’s usually a reason why people choose a particular marketing channel. There’s a lot of research to be done to find out why someone would choose to take an action that will get them to read your story. For our site, we are using upstream marketing, which is marketing that is targeting readers who read the stories we are writing. This helps us to find out how to market our site, and it also helps us to connect with our community of readers.
