There is no marketing strategy that is more important than your candle business. We are at a place where we are experiencing a significant growth in candle sales, which is great for everyone involved. It’s one of those businesses where you can’t run it...

I’ve been asked to speak on a number of business management topics at various businesses. In order to do my research, I started spending a lot of time reading books and research on the topic. What I learned is that there are three levels...

This is the third and final installment of the Business Intelligence for Marketing series. As in the previous installments, I look at the business intelligence needed to make informed decisions about marketing. Today I focus on how to make business intelligence accessible and understandable...

We are the premier marketing agency in the US, providing highly skilled sales and marketing services that are aligned with your business needs. Our mission is to help you grow your business by focusing on your unique needs. We are a small marketing agency...

Salary is the first thing that comes to mind when we think about marketing managers. We all know what they do, but they’re just as much marketing managers as anyone else. The best thing to do would be to interview a few. It helps...

I have a great friend, Jason, who blogs at The Small Business Marketing Guide. I always enjoy his blog and find it well written and educational. Jason has put together some very helpful marketing packages that I would recommend to anyone who is considering...

Sometimes, we feel overwhelmed by the big goals we set, the obstacles we face, and the demands we carry. When it comes to business, we can find ourselves getting stuck or drowning in a sea of paperwork that has no end. Marketing and marketing...

Swag marketing is a way to market products for your local community, or as a way to increase your local business by marketing your services, products, or services. Basically, you market your business by spending money to bring in customers, or to help local...

I’ve worked with a lot of people who are still getting used to the idea of marketing themselves. It takes a bit of time to figure out what you want to do, and some of the more complicated things are a little more complicated...

The twin pillars of marketing are the search engine optimization and social media marketing. SEO is the process of optimizing a website for search engine rankings and social media marketing is the process of establishing relationships online and building online communities. SEO is the...